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TERMS AND CONDITIONS

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  • Successful businesses are consumer-focused, so you must be marketing-focused to accelerate growth.

    Introducing INDY, empowering startups for growth.

  • We Are INDY

    INDY Marketing Growth Accelerator is the first marketing accelerator in Latin America. It will help promising startups and emerging companies further develop their businesses with a unique hands-on approach, spending time to validate product fit, working on customer engagement, and guiding them to a successful marketing plan. We do this in a supportive environment, surrounded by a team of world-class advisors and providing constant feedback.

     

    INDY is open to startups in the technology, consumer goods, retail, health and financial services sectors. We are looking for five companies ready to grow their businesses, ready to disrupt their industries, and capable of expanding globally. We will help the promising companies to further develop their offering, bootstrap into profitability, and get ready for investment.

     

    The companies participating in INDY will receive intensive support from DuartePino and J. Walter Thompson, accelerating their growth by increasing sales and better preparing them to present their businesses to investors, strategic partners, and opinion leaders.

    DuartePino, Advisory firm providing #Marketing for #Growth

    Marketing Strategy

    6 months of service from DuartePino including business assessment, marketing plans, and brand strategy.

    J. Walter Thompson, Puerto Rico

    Brand and Content Strategy

    6 months of service from J. Walter Thompson including support from the creative, digital, and planning teams.

    Also, the companies participating in INDY will receive video production from Filmes Zapatero, a Grammy and Emmy award-winning company with experience working with top brands and global superstars. Hill+Knowlton Strategies will provide guidance in Public Relations Strategy in Puerto Rico. Additional assistance from other DuartePino's partners, including advice on corporate matters, trademarks, intellectual property, government incentives, and accounting services.

     

    In exchange for the program's advice, mentorship, connections, and six months of work from DuartePino, J. Walter Thompson Puerto Rico and strategic partners, INDY receives about a 6% warrant in your company.

  • Participating Companies

    Four startups are in the middle of six intense months of marketing acceleration.

    Gasco Industrial

    Gascó

    Puerto Rico

    Natural Logic is a non-toxic broad spectrum insecticide made from organic plant oils from Gascó Industrial.

    Haus App

    Haus

    Chile / México

    Haus is a free social network where communities can organize themselves.

    Muvin, movimiento urbano

    Muvin

    Argentina

    Muvin is urban mobility, proposing an effective way of moving in crowded cities.

    Spotery

    Spotery

    Puerto Rico

    Spotery is a two sided marketplace where spot-owners can list their spaces and spot-users can find the perfect space for their events.

  • Our Team

    A team of top marketing experts will work actively with the founders participating in the INDY Marketing Growth Accelerator.

    Your startup will have access to resources typically reserved for major corporations.

    Antonio Duarte, CMO DuartePino

    Antonio Duarte

    Chief Marketing Officer

    DuartePino

    Former Deputy Secretary of Economic Development & Commerce of Puerto Rico, VP Marketing Strategy at Popular Inc., and Business Adviser

    Jorge Rodriguez, President at J. Walter Thompson PR & Caribbean

    Jorge Rodriguez

    President

    J. Walter Thompson PR & Caribbean

    Member of the LATAM Executive Committee, former Chairman Latin American Region Y&R

    Jaime Rosado, Chief Creative Officer at J. Walter Thompson LATAM

    Jaime Rosado

    Chief Creative Officer

    J. Walter Thompson LATAM

    Member of the Global Creative Council at J. Walter Thompson. Multiple award winner, including a Cannes Lions Grand Prix and a Grand CLIO.

    Luis Pedro Toledo, VP Strategic Planning Director at J. Walter Thompson LATAM

    Luis Pedro Toledo

    VP Strategic Planning Director

    J. Walter Thompson LATAM

    Member of the Global Planning Council at J. Walter Thompson. Only Latino awarded with the Grand Prix for Brand Strategy excellence at the Account Planning Group festival in London.

    Juan Martínez-Paz, VP Account Group Director at J. Walter Thompson

    Juan Martínez-Paz

    VP Account Group Director

    J. Walter Thompson

    Francisco Aquino, Esq., Strategic Business Advisor at DuartePino

    Francisco Aquino, Esq.

    Strategic Business Advisor

    DuartePino

    Jennifer Caraballo, Strategic Marketing Advisor at DuartePino

    Jennifer Caraballo

    Strategic Marketing Advisor

    DuartePino

    Rafael Lebrón Febles, Senior Digital Strategist at J. Walter Thompson

    Rafael Lebrón Febles

    Senior Digital Strategist

    J. Walter Thompson

    Nelia Villanueva, Strategic Marketing Advisor at DuartePino

    Nelia Villanueva

    Strategic Marketing Advisor

    DuartePino

    Luis R. Pérez, Esq., External Legal Advisor at DuartePino

    Luis R. Pérez, Esq.

    External Legal Advisor

    DuartePino

    Angélica Ayala, CPA, External Financial Advisor at DuartePino

    Angélica Ayala, CPA

    External Financial Advisor

    DuartePino

  • Advisors

    In addition to the DuartePino and J. Walter Thompson teams, we are lucky to have a group of world-class advisors –

    global marketers and successful entrepreneurs – with expertise on a wide range of disciplines.

    Antonio Lucio, Global CMO at HP

    Antonio Lucio

    Global CMO

    HP

    Former Global CMO at VISA, with prior experience at PepsiCo, Kraft, and P&G. Non-Equity Advisor.

    Based in Palo Alto, CA.

    Camille Burckhart, Chief Information & Digital Officer at Popular Inc.

    Camille Burckhart

    Chief Information & Digital Officer

    Popular Inc.

    Award-winning executive including various Global Finance Awards for web and mobile solutions. Non-Equity Advisor.

    Fernando Vega Olmos, Chief Creative Officer at Picnic

    Fernando Vega Olmos

    Chief Creative Officer

    Picnic

    Former Global Creative Officer at J. Walter Thompson. Winner of the most prestigious industry awards.

    Based in Madrid, Spain.

    Gary Bonilla, Chief Strategic Officer at CrossCreate

    Gary Bonilla

    Chief Strategic Officer

    CrossCreate

    Former Chief Strategy Officer at UM WW. Has also worked with McCann, Nickelodeon, and Saatchi & Saatchi.

    Based in London, England.

    Laura Cantero, Executive Director at Grupo Guayacán

    Laura Cantero

    Executive Director

    Grupo Guayacán

    Member of the MIT Regional Entrepreneurship Acceleration Program. Has experience working in the US, Spain & Latin America. Non-Equity Advisor.

    Kacho López, Co-Founder & Director at Filmes Zapatero

    Kacho López

    Co-Founder & Director

    Filmes Zapatero

    Grammy Award-winning director with experience working for global superstars like Ricky Martin and Juanes.

    Sebastián Vidal, Executive Director at Parallel18

    Sebastián Vidal

    Executive Director

    Parallel18

    Former Executive Director at Startup Chile, one of the largest and most diverse startup communities in the world. Non-Equity Advisor.

    Based in Puerto Rico.

    Tristana Roble, Co-Founder & Producer at Filmes Zapatero

    Tristana Robles

    Co-Founder & Producer

    Filmes Zapatero

    Has worked for global brands like Pepsi, L’oreal, Falabella, Redbull, among others.

    Carlos Signoret, Co-Founder & Principal at HCP & Company

    Carlos Signoret

    Co-Founder & Principal

    HCP & Company

    Over 20 years of experience in private equity and corporate finance.

    Based in Chicago, IL.